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Eric Forsyth; Ph.D., CMAA

Edward Elgar Publishing

Forsyth, E., Athletic Director. In Pedersen, P. (Ed.). Encyclopedia of Sport Management. Cheltenham, UK: Edward Elgar Publishing. (in press)

Golson Media


Forsyth, E., National Interscholastic Athletic Administrators Association. In Dodds, M. & Reese Jr., T. (2015). Sports Leadership: A Concise Reference Guide. Santa Barbara, CA: Mission Bell Media. pp. 163-164.

Encyclopedia of Sports Management & Marketing



Forsyth, E., Brand Image. In Swayne, L.E. & Dodds, M. (2011). Encyclopedia of Sports Management & Marketing. Thousand Oaks, CA: Sage Publications, pp 152-153. 

Oregon Coach Quarterly



Forsyth, E. (2001).  Companies Sponsor Athletes for Varied Reasons. Oregon Coach Quarterly.   Vol. 13, Iss. 2 Spring, 12.

Athletic Business



Forsyth, E. (2000).    Tackling Sponsorships: Interscholastic Sports Administrators Hoping to Strike Sponsorship Pay Dirt Must Hone Their Approach Strategies. Athletic Business.  Vol. 24, No. 12, December, 89-96.

National Coach

Forsyth, E. (1996).   Sponsoring High School Athletic Programs: Tailoring Your Sponsorship Proposal to Key Influencers and Company's Decision Criteria. National Coach.  Vol. 31, No. 2, May/June, 4-5. 
Note: The Editor gave permission to State Associations to print article.
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